![]() Evan Doll, a former Apple Inc engineer who worked on the iPhone, joined McCue in building Flipboard. He had been looking for something new to do since last (northern) summer when he left Tellme, a voice recognition company that he co-founded in 1999 and sold to Microsoft Corp for about $US800 million in 2007. McCue started working on Flipboard late in 2009 as it became apparent that Apple was working on a computer tablet. It also plans to hone its technology to render links from other popular social media tools, such as the photo site Flickr and the professional networking site LinkedIn. Theoretically, Ellerdale would allow Flipboard to figure out users' favourite sports teams and other unique interests, based on their reading patterns and comments.įlipboard, based in Palo Alto, California, is drawing upon the assorted specialty lists created in Twitter to offer categories focused on particular interests, such as technology and sports. ![]() ![]() In hopes of making things even more personal, Flipboard bought another startup called Ellerdale that developed technology to analyse what kinds of information appeal to different people. "Everyone will have a different magazine each day," said Mike McCue, Flipboard's CEO. ![]() The content of this advertising-supported magazine will change as frequently as the links posted within a Flipboard user's Facebook and Twitter accounts. ![]() Instead of having to click through a hodgepodge of links, Flipboard users will be able to flip through digital pages with all the text and images already displayed on Apple's hot-selling computer tablet. All those links are automatically converted into a "social magazine" format that's customised for anyone who allows Flipboard to sift through their Facebook and Twitter accounts. ![]()
0 Comments
Leave a Reply. |